User Research: persona
We conducted user research with Nationalbanken employees, interviewing staff to gather insights for developing personas. These personas informed the creation of strategies for sustainable transport solutions that align with both employee needs and the bank’s sustainability goals.
Process
A look at how employee insights shaped personas for sustainable transport at Nationalbanken.
Research
Interviewed 9 employees, focusing on behavioral and attitudinal factors.
Analyze
Analyzed and coded each interview to identify patterns across responses.
Design Persona
Refined the personas based on key goals and research findings.
Delivery
Presented personas and a strategy for implementing sustainable changes at Nationalbanken.
We clustered 9 informants based on insights gathered from the interviews.
The first result from this clustering process is the persona Kristian, representing a specific group of user behaviors and needs.
The second result from the cluster is the persona Louise, reflecting another distinct set of characteristics and preferences.