Sustainability and IT: How can technology help shift travel behavior from flights to rail?

Thesis researching how rail planner platforms like DSB Udland support behavioral change through UX, beyond just persuasive technology.

Thesis from ITU

Design Process

1

Research

Analyzing the travel industry and rail booking platforms to set context and goals

2

User Involvement

Engaged users through interviews and a workshop to understand user needs, pain points, travel motivations, and attitudes toward sustainability.

3

Design concept

Refining the concept by testing it through low-fidelity wireframes and Figma prototypes.

4

High fidelity prototype

(Current stage) Refining the prototype in Figma to streamline the booking flow and enhance overall usability.

Figma prototype

Password: dsbthesis
An interactive prototype of our solution. Try the user flow:

Wireframe & User flow

A preliminary interface sketch and user flow were developed to visualize the user journey. These were used in UX testing to evaluate how well the design met user needs and expectations.

Workshop

Co-designing the best UX for young people (18–35) through user collaboration.

E-handelsprisen main logo

The best User Journey

Award category illustration

Building functions

Theme illustration

Collaboration

Event element illustration

The best platform